Why Velocity Advisory Services™?
We help B2B founders, entrepreneurs, and revenue leaders optimize GTM focus & execution to build engines that drive predictable growth.
Turnaround·Scale·Exit·Repeat
Let's ConnectWe Get It
Whether you're a founder, owner/operator, or revenue leader at a fast-growing company — scaling B2B is relentless.
What makes VAS different is simple. We don't just build strategy — we help you execute it. We rapidly diagnose your GTM gaps and move directly into operational tactics that enable predictable revenue growth. Most advisory firms offer theory. We bring proven playbooks built from 20+ years on the front lines.
Our Approach
GTM Velocity isn't just raw speed — it requires clarity on where to focus and the discipline to execute the right plays consistently. Without both, even the best companies and teams fall short.
Whether enabling a quick win or a transformational GTM strategy, our approach is to rapidly assess your business, develop a long-term roadmap, and deliver pragmatic wins that build momentum and scale. Done right, this gives founders and revenue leaders the visibility and confidence that the right systems, playbooks, and team capabilities are in place to drive results — without needing them in every detail.
¹ VELOCITY = FOCUS × EXECUTION is a trademark of Velocity Advisory Services™
How We Help
GTM advisory engagements designed to get you where you need to be — faster. Available as fractional leadership, project-based with fixed-scope, or fully bespoke. Structured to fit your stage & business model including:
A structured diagnostic of your current GTM state — identifying what's working, what's broken, and where to focus first to unlock growth.
Build the go-to-market foundation that takes you from early traction to predictable, repeatable revenue — across any sales motion.
Senior revenue leadership without the full-time overhead. Embedded, hands-on support during critical growth, turnaround, or transition phases.
According to MIT's 2025 State of AI in Business report, 95% of AI pilots fail to deliver measurable business impact — the root cause almost always being technology deployed on broken foundations. In sales and GTM specifically, a 2026 GTM Benchmark Study of 127 B2B companies found that 58% cite data quality as their primary barrier to AI adoption — and the average company loses $1.6M annually in revenue leakage from GTM inefficiencies alone.
The pattern is consistent: AI doesn't fail because the technology is flawed. It fails when deployed on misaligned processes, dirty data, and undefined GTM motion — exactly the foundations VAS builds. When your GTM foundation is right, AI becomes a multiplier. Not a band-aid.
*Sources: MIT State of AI in Business Report, 2025 | *GTM Benchmark Study, 2026 (127 B2B Companies, $1M–$50M ARR) | ZoomInfo GTM Intelligence Report, 2025
How We Work
Every engagement is as different as our clients' goals.
Our process isn't.
Rapidly assess your current GTM state — identifying what's working & ready to scale, what isn't, and where the highest-leverage opportunities exist to drive immediate impact.
Align on a prioritized growth roadmap. Include near term wins & long term milestones with clear success criteria so everyone knows how the path builds & what good looks like from day one.
Operator-led implementation delivered in a phased approach — building playbooks, enabling your team, optimizing GTM motions, and driving the operational cadences that scale results over time.
Calibrate ongoing performance vs success criteria. Evolve the GTM strategy & playbooks as your team & market respond. Ultimately build your capability to execute the roadmap independently.
We remain available at the executive & team level for continuous improvement — as a partner, not a dependency.
About
Paul Franc has spent over 20 years building, scaling, and exiting B2B revenue engines — including transforming a loss-making $5M company into profitability within 12 months, leading NA sales to generate $40M in new revenue over five years, and navigating two successful exits into a core part of a $140M/yr consolidated venture.
He's held senior revenue leadership roles at Oracle and Salesforce, advised early-stage founders through MaRS and NEXT Canada, and built GTM playbooks that work at every stage — from concept to fully scaled.
No junior teams. No theory. Just 20+ years of operator experience applied directly to your business.
Proven Track Record
20+ years leading B2B revenue teams across every growth stage. Successfully turned around 8 underperforming sales regions — from $5M to $50M in targets — consistently restoring growth, performance and team confidence.
Two successful exits in 24 months. Full North American expansion. A loss-making venture transformed into a core asset of a $140M/yr consolidated business — through operator-led turnaround, growth and M&A execution.
Multiple acquisitions navigated — as builder, integrator, and acquiree. Operator experience on both the acquiring and acquired side across telco, enterprise SaaS, and data intelligence sectors.
This experience spans every stage of the B2B growth journey — and directly shapes client engagements of any size:
Concept → $2M ARR
VAS helps founders move fast — with the GTM clarity and focus to build traction that sticks.
$2M → $20M ARR
VAS installs the systems, team and GTM discipline to scale beyond founder-led growth.
$20M → $140M+
VAS brings operator-level M&A and exit experience at scale — helping founders realize the value of what they've built.
Get In Touch
Every great engagement starts with a conversation. Reach out and let's explore how Velocity Advisory Services can help you scale.
